How To Use Facebook Right To Market Your Business Opportunity

facebook ImageYou have heard it mentioned so many times that social media, mainly facebook is a powerful business opportunity marketing tool. I know it is, because on my team, 75% of active and productive personally introduced members I met through facebook.

There is however a correct and a wrong way to use facebook for business. Today I am going to share with you the correct way how to use social media in general and facebook in particular. Here we go.

  1. Do Not Spam

Spam is internet’s most hated practice. This is when you send links to people who did not ask for the links. I see it happen so many times. Someone sending me a link to some product or opportunity that I did not ask for is so irritating and to be honest I never open the links. I may respond kindly to them that I will look at it when I get time but the truth is I never create the time.

What I appreciate though is when someone engages me via private message in an intelligent relationship building conversation that will end up in me saying OK let me have a look at what you have. That is what we call prospecting. When you prospect on social media you start a direct and private conversation with your facebook contact to build a relationship that will lead to them asking or giving you permission to share your opportunity information with them.

  1. Minimize Direct Selling Links on Your Profile

I have seen many people post links leading to sales pages or landing pages. When I see that I just ignore the links. These posts are posted by people whom I believe are too lazy to make the effort to build personal relationships through prospecting. They post them with the hope that by chance someone will be interested and click on the link. What they forget is that people are generally put off by being sold. Such links should constitute less than 2% of all the posts on your profile.

  1. Post Value Content

People will generally respond positively to information that will educate and inspire them. Regularly post your own content through blogs and notes on your profile. Once inspired, your contacts will reach out to you and ask you for information about joining your team or generally about your opportunity. That quest for knowledge has gotten me some strong business partners.

  1. Do Not Post Your Company Name or Logo

Until recently, I used to post information that gave away the identity of my company. I would not post the name as such but from the posts, it was not difficult for people to find out what my company was. I later discovered that splashing the logo around like that took away the curiosity from my contacts. I stopped this practice when I realized that prompted by the logo, some had looked for information on google and stumbled upon one or two negative articles about the opportunity and decide against it. It is not easy to win back such people. Keep the identity of your company private so that you share it with them properly yourself as opposed to them ‘googling’ for information.

Did you find value in this post? If you did please leave your comment and feel free to share with others whom you know need this kind of information.

If we are not already connected, let’s connect on FACEBOOK and on TWITTER too.

ABOUT NOMUSA

Nomusa Mhlanga 315-copy-412x540-320x420-150x150Nomusa is a devoted mother of four sons. A professional water resources consultant with a Masters degree in Water Resources Engineering and Management, she has mastered the art of mindset shifting and integrating her conventional professional training with becoming a successful network marketing business owner.

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Raise Your Level of Influence with Prospects

How To Raise Your Level of Influence with Prospects

Image courtesy of www.social-engineering.com

Image courtesy of www.social-engineering.com

In the last post we talked about the importance of converting prospect to customers as the most important skill that one needs to have to be a successful home business owner.

Today we expand and explain the X-factor that will make you an ace converter. What is the magic sauce that will make people do what you want them to do that is good for them. People who are true leaders have this X-factor because if they did not have it, they would have no followers. That secret source is called influence.

Are the alarm bells going off at the mention of influence? Your mind probably equates influence with manipulation. Influence is very different from manipulation. I looked up a psychology article on the difference between influence and manipulation and came up with the following.

Influence: A process of getting someone else to want to do, react, think or believe the way you want them to.

Manipulation: Exerting a devious influence over a person for your own advantage

The line is very thin but influence comes across as more positive and without sinister motives other than causing someone to voluntarily see for themselves that making a certain choice or stand is good for them.

My assumption is that your product is good and you believe that it can make revolutionary positive changes for the people who buy it. Now how do you make them see that for themselves? You must overcome five common enemies of influence in your prospects. I am now going to look at each barrier to influence and what you need to do to overcome them.

The Barriers To Influence, Their Polar Opposites and How To Move Prospects From Being Closed to Being Open

Skepticism

A skeptical person does not believe that what you are telling them is true. Ever heard the phrase ‘seeing is believing’? The antidote is to turn a skeptic into a believer. HOW? Show them results. Use the product and build your story to let them see what your product can do. While you are building your story, show them those who went before you to use the product and have a story to tell. Seeing is believing. Anyone who still does not believe after seeing, leave them alone.

Complacency

Many people though unhappy with where they are, are too lazy to do anything about it. As you qualify them for your product, dig for the pain that is deep inside. Bring it to the surface and offer them a solution. That solution of course should be your product.

Competition

What if there are so many alternatives that they can use to get the same benefit. Identify the unique proposition within your product and help them to see it as the only and unique solution to solve their problem.

Overwhelm

Your opportunity or product could be opening up horizons that are so big that your prospect becomes lost in the possibilities. Give them clarity. Show them how you will be there by their side to show them how to take things one step at a time. Break things down to bite sizes that they can manage to take in.

Fear

The antidote for fear is wanting something bad enough that you will overcome all obstacles. Expose the desire that is buried within your prospect to want what you product or opportunity has to offer

Your task as a marketer is to remove those barriers and move your prospect from being closed to being open to take up your product or opportunity.

A condensation of the principle at play in turning prospects to customers can be summarized in the following sentence: People will do anything for those who are their allies, that is those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw stones at their enemies. Be the ally and watch your sales sky rocket.

If you enjoyed this post and found value in it, please leave a comment and share it with others on your social networks.
Nomusa Mhlanga 315-copy-412x540-320x420-150x150

 

 

 

Nomusa Mguni-Mhlanga
I help working moms and dads succeed in network marketing by showing them how to have the right mindset for success and teaching them online and offline marketing skills to build residual incomes and retire when they want.
If we are not already connected, connect with me on facebooktwitter

If Mindset is Key to MLM Success, Why Do You Need Skill?

If Mindset is the Key to MLM Success, What Do I Need Skill For?

Skill + MindsetThe network marketing success battle is won in the mind first and foremost, yet mindset alone cannot do it. You still need to have a reasonable degree of skill in certain  areas expertise. When you apply those skills and the mindset is right you will be unstoppable.

Today we look at the three major skills that you need to have if you have decided to use the internet as a business tool.

  1. Develop Your Skill To Generate Traffic

Whether you are blogging or using social media to do business online, you need to be able to generate traffic. Traffic is similar to when you open a physical store for example. The number of people who walk into your store even if it’s just to have a look are the traffic. There must be something about your store that attracts people and causes them to step inside.

On your blog and social media pages you also need traffic. New people who come in to have a look and old ones who come back repeatedly to check out what’s new. There are millions of blogs on the internet as well as social profiles. Why should someone visit your site? You should create something outstanding in terms of value content that will attract people to take notice. Make your site or profile visible through sharing your content as widely as possible as well as (if you can afford it) online advertising and SEO optimization for blogs.

  1. Sharpen Your Conversion Skill

This is the most critical and money making skill of all. Once people come into you space then what? How do you keep them coming and how do you have them buy something. You need to know how to convert leads into prospects (potential buyers) and ultimately to customers. You must be good at connecting with people, building relationships and winning them over to becoming customers. In fact both online and offline, you must be good with relationship building. At some point, even if your primary marketing tool is online, you must talk to the people you meet online directly, by phone or physical appointment. WARNING: Never do online marketing from the weak position of not wanting to build relationships. Use online to take advantage of the leverage that it gives you to access a global market but never remove the human touch. That is what leads to high conversion rates.

  1. Learn the Skill of Creating Systems

You must create a sales funnel into which visitors to your blog or social page are directed. Your sales funnel is an automated system through which visitors to your page are invited to get in, stay and look around some more, and eventually become loyal customers who will keep coming back to buy the value that they find within your business.  Always remember that you do not own the network marketing company/companies whose products you are marketing. Business is business, situations change and business owners make policy changes. Create your own system as well which will go with you no matter what happens with the various products that you are promoting. Create your own brand over which you have total control.

If you enjoyed this post and found value in it, please leave a comment and share it with others on your social networks.
Nomusa Mhlanga 315-copy-412x540-320x420-150x150

 

 

 

Nomusa Mguni-Mhlanga
I help working moms and dads succeed in network marketing by showing them how to have the right mindset for success and teaching them online and offline marketing skills to build residual incomes and retire when they want.
If we are not already connected, connect with me on facebooktwitter

Brand Yourself Not Your Company on the Internet

Brand Yourself Not Your Company on the Internet

stand apartCyber-economics is the way of the future I hear all great minds say. If you do not tap into the internet for business, you may not necessarily go bankrupt, but you will miss out on a lot of economic possibilities.

As a network marketer, who has decided to tap into the technology era to grow your business, is there a right and wrong way of doing your marketing online? Yes indeed! There is only one correct way of marketing your network marketing business using the internet and many of you will be surprised when I tell you what it is…..Brand Yourself, Not your Company!!

How so?

  1. You Are Always With You Whatever You Do

Whether you are marketing diet pills, wonder juice, travel etc as company products, you are the constant factor. You could be pushing several deals at the same time (which I do not advise for new network marketers by the way) and you will win at all of them. This is because in network marketing, people join people, not the company or the product. Not that the quality and value of the product or the credibility of the company do not matter. They do, like in any other business, but remember you are an Independent Business Representative and you are your own front office. people are free to join any Rep in the company, why you?

  1. Shouting Your Company is Not Attractive

Remember when marketing online, you are going to be using social media. People watch what you do and they get to know who you are and what you are doing through that media. Guess what, when they see that you are now an IBR at Company X, they will start looking up what Company X is all about on the internet. You know what is driving them to look up Company X? It is so that they find reasons “why not” as opposed to reasons “why to.” Believe you me they will find the complainers and whiners who rather than train prefer to complain. Ordinary people are negative, and they love negative news. They will be drawn to what is negative on the internet and they will believe it. By the time you want to show them company X and product, their wall of defence is way up through the roof.

Obviously the next question is “How do I brand myself?” You brand yourself by doing the following:

(a)          Using the Product

Use the product that you are marketing. If you are marketing a product that you yourself do not want to use, why should others use it? People must see the product benefit from the changes that will take place in your life. Showcase that change on social media. That will arouse the curiosity of  the people in your network and they will start asking you what you are using that is causing the change.

Share about how you and your team are having fun together. Showcase the benefits that await people when they become part of your team. Create a team culture that you can show to the public without telling them exactly what you are doing. Create your own true story that will arouse your internet audience’s curiosity.

(b)          Leading With Value

Whatever you learn on your journey as a network marketer, share it with people in your internet social networks and expect nothing back. Remember a huge component of network marketing success is personal development. Help people to have the right mindset. Teach the skills that you have learned. Be generous. Your generosity will be rewarded with a loyal following that can eventually turn into a business partnership in your network marketing business.

 

If you enjoyed this post and found value in it, please leave a comment and share it with others on your social networks.
Nomusa Mhlanga 315-copy-412x540-320x420-150x150

 

 

 

Nomusa Mguni-Mhlanga
I help working moms and dads succeed in network marketing by showing them how to have the right mindset for success and teaching them online and offline marketing skills to build residual incomes and retire when they want.
If we are not already connected, connect with me on facebooktwitter

The Internet Income Future Looks Bright in Zimbabwe with Paid Surveys!

Zim MapWhile doing a Google search to trouble shoot problems I was facing with my PayPal account during my lunch break today, I stumbled upon a blog that I believe every Zimbabwean who is serious about making internet income should read regularly.

I have not yet spoken to the gentleman blogger whose name is Greens Zambasa but I am sure he will not mind me sharing the link to his blog in this post. There is a wealth of information about the financial freedom opportunities open to Zimbabweans who are willing to think outside the box. I loved your content Greens.

Back to the real issue that got me excited enough to write this post. I have been trying my hand at taking paid surveys online with an aim of being paid for the last three years or so. Having read a lot of encouraging testimonials and even spoken to people on Skype about how they were making money on the internet by taking paid surveys I obviously got interested as I am always looking for ways to make extra mulla to meet my expenses.

My attempts over the years have not brought me any joy at all. I registered with a number of paid survey sites which were supposed to be having surveys available to the international market to no avail. Many of the survey sites were genuine, but I could not get any surveys that I could take from this corner of the globe and get paid.

Because of my geographical location, I always met one brick wall or another before I could complete the survey taking. This happened to me even when I was working in Botswana with all my contact details being Botswana based. So my continued meeting with brick walls was not uniquely Zimbabwean but a result of the distance from the mainly American companies that offer these paid surveys for collecting information from markets they serve directly.

Today after stumbling upon Greens’ blog, I was drawn to an article in which he sounded excited about his first ever payment from taking an online paid survey. I must say, I went to the website that he referred to and lo and behold after taking the survey, I too got my first payment ever from a paid survey: All of $0.25 in airtime credit onto my Econet prepaid mobile phone account.

Money

To those of us who are seasoned internet income makers, this is something to write home about, especially as it is in our own backyard in Zimbabwe. This indeed is forward thinking by the businessperson who has got this started. For me it tells me the future really looks bright for those who are keen to add value to their internet surfing time by turning the ‘addiction’ into an internet income making opportunity.

I am no economist or financial fundi, but I see a lot of opportunity for visionary Zimbos. Zimbabwe is a reemerging market with potential to attract a lot of local and international investment. In the process of setting up, smart investors will need to understand the market they are entering into in order to make wise and informed decisions on their investment strategies. The paid survey is a tool that has proven itself for the Western markets and it will work here in Zimbabwe too, I believe.

I will be one of those who will be keeping a keen eye on developments in this regard in Zimbabwe and zimsurvey.com is a good and innovative starting point. I shall keep you posted on what I will see the future unravel in this area of potential business.

If you found this post to be of value, please leave a comment or share it with your social networks.