You have heard it mentioned so many times that social media, mainly facebook is a powerful business opportunity marketing tool. I know it is, because on my team, 75% of active and productive personally introduced members I met through facebook.
There is however a correct and a wrong way to use facebook for business. Today I am going to share with you the correct way how to use social media in general and facebook in particular. Here we go.
- Do Not Spam
Spam is internet’s most hated practice. This is when you send links to people who did not ask for the links. I see it happen so many times. Someone sending me a link to some product or opportunity that I did not ask for is so irritating and to be honest I never open the links. I may respond kindly to them that I will look at it when I get time but the truth is I never create the time.
What I appreciate though is when someone engages me via private message in an intelligent relationship building conversation that will end up in me saying OK let me have a look at what you have. That is what we call prospecting. When you prospect on social media you start a direct and private conversation with your facebook contact to build a relationship that will lead to them asking or giving you permission to share your opportunity information with them.
- Minimize Direct Selling Links on Your Profile
I have seen many people post links leading to sales pages or landing pages. When I see that I just ignore the links. These posts are posted by people whom I believe are too lazy to make the effort to build personal relationships through prospecting. They post them with the hope that by chance someone will be interested and click on the link. What they forget is that people are generally put off by being sold. Such links should constitute less than 2% of all the posts on your profile.
- Post Value Content
People will generally respond positively to information that will educate and inspire them. Regularly post your own content through blogs and notes on your profile. Once inspired, your contacts will reach out to you and ask you for information about joining your team or generally about your opportunity. That quest for knowledge has gotten me some strong business partners.
- Do Not Post Your Company Name or Logo
Until recently, I used to post information that gave away the identity of my company. I would not post the name as such but from the posts, it was not difficult for people to find out what my company was. I later discovered that splashing the logo around like that took away the curiosity from my contacts. I stopped this practice when I realized that prompted by the logo, some had looked for information on google and stumbled upon one or two negative articles about the opportunity and decide against it. It is not easy to win back such people. Keep the identity of your company private so that you share it with them properly yourself as opposed to them ‘googling’ for information.
Did you find value in this post? If you did please leave your comment and feel free to share with others whom you know need this kind of information.
Nomusa is a devoted mother of four sons. A professional water resources consultant with a Masters degree in Water Resources Engineering and Management, she has mastered the art of mindset shifting and integrating her conventional professional training with becoming a successful network marketing business owner.