One of the important business building (= money making) skills that a network marketer must learn is how to invite people to appreciate the offer at hand.
Before we go any further, let me correct one myth about inviting that you may have heard. No, you do not need to be popular for be in an influential position or you to be able to invite people to look at your opportunity successfully. You do need to know when the time is right for them to view it without any mental or emotional barriers.
The following are the key points to remember as you go about your business, prospecting and inviting people to see your opportunity.
- Inviting Like a Farmer, Not a Hunter
A hunter is out to kill, while a farmer is out to nurture, grow and multiply. When the people in your network feel that you are hunting for them to join your business, they will do what prey does naturally, that is flee! Rather be like a farmer who exercises patience. Patience does not mean doing nothing. Patience with your prospects means doing all that you need to do, on time, in order to get a good harvest. What should you be doing towards inviting right? The answer is in the next point.
- Educate Prospects Towards a Point of Knowledge and Trust
When you meet new people and add them to your names list, the immediate goal is not to recruit them or sell them your product. Rather get to know them and let them get to know you. Create opportunities of salient education about your offer. With you knowing them, you will find out what value your offer can add to their lives or situation in life. When you eventually get to inviting them to have a look at your offer, give them the permission to take it or to leave it.
- Remove Defences as Much as You Can
When someone is defensive, they are also close minded. Close mindedness stems from fear or lack of adequate information. By building a relationship, you get to understand the prospect’s pain points and you can then offer practical solutions to address the pain via your offer. You cannot know people unless you take a keen interest in them. In the process of getting to know them, you attract them to you as an individual. That way your inviting is more chilled out, relaxed and effective for positive outcomes. Remember people buy from people they know and trust. Where there is trust, there is no need for defence.
I must admit it is hard to be a farmer when you have pressing issues such as debt, bills etc. to attend to. But bills or no bills, debt or no debt, a farmer’s way of doing things is the sure way to building a sustainable business that will build generational wealth.
There are ways and means of building that rapport and trust faster than you think. That will be the subject of another article. Follow this blog to find out more on how you can build the rapport and trust fast enough to sort out the bills and debt clearance that are menacingly hanging over your head. Click on this link to follow this blog and stay connected and informed.
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I help busy working moms and dads succeed in network marketing by showing them how to have the right mindset for success and teaching them online and offline marketing skills to build residual incomes and retire when they want.