Inviting – The Rate Determining Step in Network Marketing Business Growth

Today I am talking to you about inviting and its pivotal role in determining how fast your Network Marketing business grows.

I know that at some point or other, we all come​ to a slump in business growth. You start asking or trying to think: How can I make things start happening? How can I pick up the pace all over again? Remember the most important skill.

Let me talk to you like the chemist that I am. When we talk about a chemical reaction or process, there is step, a very critical step in the whole process of a chemical reaction that we call the Rate Determining Step. Now that rate determining step, no matter what you do, unless you optimize that step, the reaction is going to be only as fast as that step is. So, there is need to optimize it and speed it up and make sure that it is fast enough within the boundaries of safety of that reaction.

Now looking at what it is that we have to do to grow our network marketing businesses, I would say when I look at the entire process, the rate determining step is INVITING. Unless you can invite people and get them to sit down, and look at your presentation or look at your opportunity or sample your product, there is no way that they are going to know that your product or opportunity exist.

So, I would say sharpen your skills of inviting. It is very important to know how to invite properly and do it fast, frequently.

Inviting Etiquette

What’s important when you are inviting is to leverage the relationship. You don’t just meet someone and straight away invite them to look at b your opportunity. First build a relationship. Listen as you are talking and chatting to each other until you get to a point where it is appropriate for you to put across the invite.

When you are inviting, invite them in such a way that you don’t present while you are inviting. Invite them so that they will create the time to sit and watch or listen to n your entire presentation. The minute you start telling them even a little bit about what you want them to see, they are going to prejudge already. People have got so much prejudice.

I know there are people who are prejudiced against going/coming to see information that they do not know anything about. Those are the people that you do not want or need on your team. For somebody who believes in you, with whom you have a credible relationship, and you are telling them about an opportunity to have a look at, they should trust you enough to go.

Quick pointer, in fact, do not use the word opportunity, because the minute you’re ​inviting them to have a look at an opportunity, the barriers start to come down. They will be like “I am not looking for an opportunity.” They will miss out on other aspects of m your product or opportunity that they would have understood had they seen the whole presentation in one sitting.

Inviting Properly

So how do you invite them? You have an idea that you want to run by them. You have a concept that you want them to have a look at. For somebody who is really a normal, balanced individual, who is on the lookout for things that are happening around them, when you tell them about an idea or concept that b you want them to n evaluate for themselves, they would be open-minded enough to come and have a look.

If somebody still insists on you telling them what it b is, then they don’t have enough faith in you or you do not need them on your team. Chances are they will bring that attitude with them into the business and they will find it difficult to invite people the correct way.

In the video below, I give you how to do inviting properly and sharpen you to speed up the rate at which your​ business grows.

How was that? Did you find it useful? Share it with your team if you want them to accelerate growth in their own businesses.

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Nomusa Mhlanga 315-copy-412x540-320x420-150x150Nomusa is a loving mother of four sons. A professional water resources consultant with a Masters degree in Water Resources Engineering and Management, she has mastered the art of mindset shifting and integrating her conventional professional training with becoming a successful God praising network marketing business owner.


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Presenting Your Opportunity With Confidence

PresentingOne of the most critical stages in the recruiting cycle is how the presenting of your opportunity is done.

Whether you are presenting live or using a third party tool such as a DVD, there are steps that you need to take prior to going into the details of the opportunity.

My Rooky Days Presenting Sequence

During my rooky days as a network marketer, I used to set up my presentations as follows:

  1. Meet prospect and greet them
  2. Tell them I have something exciting to share with them
  3. Show them
  4. Close

My success rate was not that good until I learned a way to tweak my presenting sequence.

Give Your Listener a New Framework

You need to give your listener what I call a framework on which to hang what they are going to listen to.

A key point to remember about your prospect is that they have a certain set way of thinking and doing life. What you are about to show them is a very different way of thinking and unless you prepare them psychologically to receive it, they will completely resist what you are about to share with them.

The four steps of creating that new framework are as follows:

(i)          Make Them Identify With Your Mess

There is a mess or a life challenge that compels ordinary people to change the course of their lives and become entrepreneurs. What was your mess that brought you here? Tell your real life story of what made you decide to become an entrepreneur. Be as honest, as raw and as vulnerable as possible. Truly open up your heart. People make emotional decisions and justify them with reasons. So your story must appeal to the emotions (the mess) and to the intellect (the facts).

(ii)         Inspire Them To See the Possibility For Themselves

Show them what is possible by telling how your own life has changed and by sharing the success stories of others who are doing the same stuff that you are doing. As much as possible get those third party individuals to talk to your prospect directly or via telephone. By so doing you will reframe their reality and dismantle their story as you give them a glimpse into what is possible. At this point, your prospect will see for themselves what is possible. Even if their mess might not be identical with yours, what you will have done is to show them that whatever they are going through that is not right, there is a chance that your opportunity will sort it out.

(iii)       Let Them Know They Are Not Compelled To See Things Your Way

Never forget that when presenting your opportunity, all that you are doing is sharing what is possible and available for them to choose to take or not to take. Never compel or convince anyone to see what they do not see. Do not take it personally if they do not get what you are showing them. A person convinced is still of the same opinion, so never convince. Find a friendly and positive way of telling them that the choice is theirs to make.

(iv)        Continually Retrain Your Thinking

The confidence to project the message across well comes from a very strong personal belief. I have heard many new network marketing entrepreneurs say that it is difficult to be that confident when presenting because their situation has not yet changed. I know where they are coming from because in my rooky days that’s exactly how I felt. How you live your life (How you tell your story) is a result of the story that you have bought into. Continually train your mind to project your life from the point of where you are going, not where you were or where you are. There are daily exercises that you need to do in order to be in that frame of mind. That will be the subject for another day.

If you found this post of value, share it on your facebook and other social networking profiles or email it to friends and family whom you know need access to this kind of information.

If we are not already connected, let’s connect on FACEBOOK and on TWITTER too.

Nomusa Mhlanga 315-copy-412x540-320x420-150x150I help busy working moms and dads succeed in network marketing by showing them how to have the right mindset for success and teaching them online and offline marketing skills to build residual incomes and retire when they want.

Simple Tips for Presenting Your Home Based Business To Groups

Simple Tips for Presenting Your Home Based Business To Groups

IMG-20140518-WA0000Having been a university lecturer in my earlier days, one of the activities I was proficient at doing in my home based business was presenting to groups. As soon as I had my first two team members, I organised home parties and public meetings where I started presenting to my team mates’ contacts as well as invited my own.

I also immediately got those team mates started doing the presenting themselves as soon as possible to keep the momentum going in the team as well as to make sure that the weekly meetings we had started, continued even in my absence.

One of my team mates was a shy and quiet lady who was afraid to stand and present to a group. Today, she is a pro at it and it has been a pleasure to watch her bloom right before my eyes. Home and public meetings have been the mainstay of growth in our team and I credit her with keeping the culture going since I moved away to a different city.

I know speaking in public is many people’s nightmare. But if you are to see significant growth in your business, it is important to build presenting skills in yourself and your team members. Can your business grow without presenting skills, yes it can if you invite and show your company DVD one person at a time or take prospects to an existing presentation in your location.

What if like myself, you were a pioneer for your business in your local area? Showing the opportunity to one person at a time would definitely be a very slow way of getting started, whereas group presentations create a system into which new members would plug in and accompany their prospects to see and hear at a faster rate.

Today I am going to share with you four tips on how to be a sizzler at group presentations.

  1. Start With Confidence

Many a times I have seen people blow the content of what they are going to say by starting a presentation with an apology either because it’s their first time to speak in public or they were asked to present at short notice. Never do that. Start your presentation with a bang so as to grab the attention of your audience and make them feel that listening to you will be the best thing that they will ever do that day. The first two minutes of a presentation are the most critical in capturing attention. For all you know you could be shaking as a reed in that dress or suit but your audience need never know. Take away the attention from you to the subject by being confident.

  1. Use Questions to Build Anticipation In Your Audience

Spend the first 5-10 minutes asking your audience hopeful questions. Rather than tell them what they will get from your presentation, ask them if what you are about to show them is their dream or on their wish list. If possible have a white board or flip chart and write this wish list down to keep it ever before them as the presentation progresses. If you cannot write it down, let them speak out the answers as they will reinforce what you will be saying. Tell them that your presentation will cover exactly what they desire to have or be. Watch the level of attention shoot through the roof.

  1. Be Mindful of the Ums, Ahs and OKs

Because you will be nervous, you will tend to the blank moments with Ums Ahs and OKs. The latter is my weakness. Rehearse the presentation and do an audio recording of yourself to know what your hiding phrase is. Once you are aware of it, you can deal with it. Most blanks come between points while the speaker is collecting their thoughts for the next one. Instead of the habit word or sound, take a pause. The pause will deal with your weakness as well as allow your audience to process the information given thus far.

  1. Balance Movement and Being Stationary

Neither be a street pole nor a yo-yo in front of your audience during your home based business presentation. Move around when speaking and building up to an important point that you want to sink in to your audience. Stand still when that point comes so that they do not miss it. Combined with the pause in speech, that will have the impact you are looking for.

  1. Prepare In Advance for the Presentation

Rehearse the presentation at home and internalize its sequence in your head. Under normal circumstances, your team will have a presentation roaster so make the time at home to practice on your family or dog or cat. Let your family critique you if they are wiling. As part of preparation, arrive at the venue ahead of time (30minute to an hour) to allow for any equipment tests to be done and your nerves to settle down.

There you have it. Start group presentations to show case your home based business. It is a time-effective way of building momentum.

If you found this post of value, share it on your facebook and other social networking profiles or email it to friends and family whom you know need access to this kind of information.

If we are not already connected, let’s connect on FACEBOOK and on TWITTER too.

Nomusa Mhlanga 315-copy-412x540-320x420-150x150I help working moms and dads succeed in network marketing by showing them how to have the right mindset for success and teaching them online and offline marketing skills to build residual incomes and retire when they want.