Inviting – The Rate Determining Step in Network Marketing Business Growth

Today I am talking to you about inviting and its pivotal role in determining how fast your Network Marketing business grows.

I know that at some point or other, we all come​ to a slump in business growth. You start asking or trying to think: How can I make things start happening? How can I pick up the pace all over again? Remember the most important skill.

Let me talk to you like the chemist that I am. When we talk about a chemical reaction or process, there is step, a very critical step in the whole process of a chemical reaction that we call the Rate Determining Step. Now that rate determining step, no matter what you do, unless you optimize that step, the reaction is going to be only as fast as that step is. So, there is need to optimize it and speed it up and make sure that it is fast enough within the boundaries of safety of that reaction.

Now looking at what it is that we have to do to grow our network marketing businesses, I would say when I look at the entire process, the rate determining step is INVITING. Unless you can invite people and get them to sit down, and look at your presentation or look at your opportunity or sample your product, there is no way that they are going to know that your product or opportunity exist.

So, I would say sharpen your skills of inviting. It is very important to know how to invite properly and do it fast, frequently.

Inviting Etiquette

What’s important when you are inviting is to leverage the relationship. You don’t just meet someone and straight away invite them to look at b your opportunity. First build a relationship. Listen as you are talking and chatting to each other until you get to a point where it is appropriate for you to put across the invite.

When you are inviting, invite them in such a way that you don’t present while you are inviting. Invite them so that they will create the time to sit and watch or listen to n your entire presentation. The minute you start telling them even a little bit about what you want them to see, they are going to prejudge already. People have got so much prejudice.

I know there are people who are prejudiced against going/coming to see information that they do not know anything about. Those are the people that you do not want or need on your team. For somebody who believes in you, with whom you have a credible relationship, and you are telling them about an opportunity to have a look at, they should trust you enough to go.

Quick pointer, in fact, do not use the word opportunity, because the minute you’re ​inviting them to have a look at an opportunity, the barriers start to come down. They will be like “I am not looking for an opportunity.” They will miss out on other aspects of m your product or opportunity that they would have understood had they seen the whole presentation in one sitting.

Inviting Properly

So how do you invite them? You have an idea that you want to run by them. You have a concept that you want them to have a look at. For somebody who is really a normal, balanced individual, who is on the lookout for things that are happening around them, when you tell them about an idea or concept that b you want them to n evaluate for themselves, they would be open-minded enough to come and have a look.

If somebody still insists on you telling them what it b is, then they don’t have enough faith in you or you do not need them on your team. Chances are they will bring that attitude with them into the business and they will find it difficult to invite people the correct way.

In the video below, I give you how to do inviting properly and sharpen you to speed up the rate at which your​ business grows.

How was that? Did you find it useful? Share it with your team if you want them to accelerate growth in their own businesses.

Also subscribe to my YouTube channel so you never miss new videos that I post on personal development, how to become excellent in all areas of life and how to score big in your Network Marketing business.

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Nomusa Mhlanga 315-copy-412x540-320x420-150x150Nomusa is a loving mother of four sons. A professional water resources consultant with a Masters degree in Water Resources Engineering and Management, she has mastered the art of mindset shifting and integrating her conventional professional training with becoming a successful God praising network marketing business owner.


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How To Increase Your Product Sales Volumes

How To Increase Your Product Sales Volumes

sales handshakeNearly all the products that we as network marketers bring to the table for our customers to buy have competitors on the conventional market. In most cases the products on the conventional market are cheaper than the similar products that a network marketer is selling. So it is no surprise that one of the most common objectives you will meet out there is “the price is too high.”

Today’s post is going to help you deal with that common objection and start moving large volumes of product in your own right within your team.

Why Does the Objection Arise In the First Place?

We firstly need to understand what causes people to raise that objection in the first place so that we can come up with a way of showing them differently.

People will raise the price is too high objection if they do not see the value in the product. Why pay more for a service or item if you can get it cheaper elsewhere? Your job is to show them the value. How do you do that?

(i)           Be a Product of the Product

Use the product yourself and share with your customers what it has done for you. Nothing can beat a personal testimony. The only way you can be able to highlight the unique characteristics of your product that add value to it compared to the one next door is you testing it for yourself and proving that it is what it says it is. They say the proof of the pudding is in the eating. Be the living proof.

(ii)          Focus on the Benefits of the Product  Not the Ingredients

The ingredients of the product only make sense to those who are technically knowledgeable about it. The average man in the street is more interested in what it can do for them. That is where the value is for your customer.

What positive lifestyle changes does using the product result in? Can using the product result in them saving more money than they have invested? Break the price down to the ridiculous compared to the benefits that will accrue to them. You are not creating facts that do not exist here, you are showing them exactly what they are going to get.

A good example is the initial investment I made to do my business. I invested the equivalent of a dollar a day over a year in both my business and product, but the monetary value that I have gotten out of it from using the product and making profits is more than several hundred fold and I am only getting started. I can show the figures to prove it to those who are interested enough.

Sharing that, which is what the product can and has done will answer all the logical questions on the value of the product so that price becomes a no-brainer. Which leads me to the next point.

(iii)         Highlight the Benefits of the Benefits of Using Your Product

The direct benefit of the product appeals to the logical and rational thinking of the buyer. Remember that humans are also emotional beings. In addition to the logical, we make decisions (especially buying) based on the irrational, intangible benefits on which we cannot put a quantifiable price tag. Why would most people choose to drive a Mercedes and not any other brand of vehicle if they had a choice? Because the Merc says something about them to the next person and that makes them feel good.

What is that ‘feel good’ benefit of using your product? I explained to a friend how my product enabled me to take my mom away for four days and three nights to a beach resort in Durban, South Africa; enabling her to see the ocean in real life for the first time sleeping at a five star hotel without taking out a penny from my pocket for the bookings. The rock star status that that trip gave me with my friend (and my mom of course) caused her to ask how I managed it.

That irrational value wiped away the price objection when I showed her the product that enabled me to do that. She envisioned herself affording to travel to exotic destinations with her family and coming back home with bragging rights to whoever. That is emotional value on which cannot be placed a price tag. Show that value to your customers.

So there it is. Enable your prospects to see the direct value to the well being of their pockets, their bodies and their egos and you will reduce the price objection and sell more products.

If you enjoyed this post and found value in it, please leave a comment and share it with others on your social networks.
Nomusa Mhlanga 315-copy-412x540-320x420-150x150




Nomusa Mguni-Mhlanga
I help working moms and dads succeed in network marketing by showing them how to have the right mindset for success and teaching them online and offline marketing skills to build residual incomes and retire when they want.
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