Yesterday someone on my team sent me a message sounding very frustrated about the fact that he was prospecting and not getting anyone to buy product from him or to join his sales team. As I read the message, I could not help but think of his prospecting problems in line with fishing.
You see prospecting is very similar to handline fishing. The world out there is a pond that is full of people (fish) that you would like to catch alive (buy from you or join your team). The way in which you engage with them and your marketing message are the bait that will either attract them or leave them nonchalant.
1. Prospect Patiently by Taking Consistent Action
Out of a pond filled with thousands if not millions of fish, the handline fisherman will catch them one at a time. Targeted prospecting is like handline fishing. You catch them one at a time. Fishermen are patient to catch fish. They will cast the line in and wait for hours on end for the fish to bite. After they bite they then tug and roll in. A lot can happen even after the fish bites. If he does not tug quickly and hard enough, the fish that had bitten can escape. We will leave the tugging (closing) skills for another day and focus on patience and consistency for today.
Be patient. It takes time to build a solid business with a strong customer base. Be consistent. Keep throwing in the line and hook. That is the only way to catch fish for a handline fisherman. Keep on talking to people. It s the only way to have customers and reps in your business.
2. Use The Correct Bait
One of my favourite fish to eat is Tiger fish. I understand it is also a sportsman’s favourite in the waters of the Kariba Dam. To catch Tiger Fish, you must use bait that will attract Tiger Fish. Fishermen use the right bait to catch the kind of fish they want. Not all bait works for all fish. It is vital as a business person for you to understand your target market and craft your marketing strategy to suit them and what they are looking for. Predefine your ideal client and create a prospecting strategy that will get you those kinds of clients.
3 It May Be Necessary To Move To Another Pond
I am not quick to recommend this to my team because in most cases it is impatience, inconsistency and poor quality bait that lead to thinking that the pond is void of any fish.
However, if you keep catching frogs when you have done all to be the best fisherman, maybe the pond from which you are fishing has no fish. Be aware of the prospecting statistics in Network Marketing and move to another market if you absolutely have to. Another market could mean one of three things:
i) Prospecting From A Different Social Level Of Clients
Most Network Marketers have a tendency of prospecting from their social peers. Within the same town or country, you can deliberately start fishing from a higher social level of clients. Be mindful of the company that you keep. That company is where your prospects are going to come from. I challenge you
to examine the five people you spend the most time with. Would you want them to be your business partners. If not, then you are fishing from the wrong pond. Do something about finding and moving to a circle that has the kind of people that you want in your business.
ii) Prospecting From A Different Country or Town
Sometimes it might be necessary for you to launch your business at a different location. The best way of doing that will require you moving to that location for not less than 3 months. They say a prophet has no credibility in his home town. Moving to a new place can boost your confidence as you will be now talking to an audience that does not know your past and can build trust in you starting on a clean slate.
iii) Prospecting From A Different Technological Segment
Go online as well instead of being exclusively offline. This can be very useful in building a team from a ‘cold market’ as well as for growing an international team without leaving your current city. You will of course need to develop long distance team building skills for this to be viable.
Remember you are running a business. Think about and study the trends. Make adjustments as you go in order to increase productivity. Document what you are doing and the results that your activities are giving you. Let your past mistakes be learning points. That is where the value of your failures is. Failure showing you what does not work. Learn and grow from your mistakes.
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Nomusa is a loving mother of four sons. A professional water resources consultant with a Masters degree in Water Resources Engineering and Management, she has mastered the art of mindset shifting and integrating her conventional professional training with becoming a successful God praising network marketing business owner.
My Skype: madlala2010