How would it feel if you received emails or calls from people who asked what you do and asked how they could be part of your team? That can happen for you through attraction marketing.
Sounds like network marketing heaven hey?
It is possible for that to happen if you take the time to build a reputable presence on the internet. People are looking for leaders to follow when it comes to network marketing. It is important for you to come across as that leader that they are looking for.
The art of doing that is called attraction marketing. You create an internet presence that attracts people to you who eventually become your clients or customers.
Now, the internet can feel like a jungle with everyone else shouting and clamoring for attention. How do you break through the noise from all these sources and get people to notice you as a leader? Here’s how:
1. Attraction Marketing Requires You To Be Yourself
Be as authentic as possible. You are you and you are unique. Let that uniqueness come out. What if you lose the following of other parts of society. Well there are two options for you:
• Avoid controversy and be like everyone else (What are the chances of being noticed and followed by your target market?)
• Be authentic and polarize people for or not for you (Get genuine followers who believe in your philosophy, really mean business and want success to follow you)
The whole point of attraction marketing is to attract the niche market that you are targeting. So talk the language that they understand. Do not be outright rude in your authenticity. It is in relation to the values that you stand for that define your philosophy and solve your target market’s problems that your uniqueness should stem, not from hate or a deliberate act of hurting others.
2. Offer A Unique Value Proposition
Give free value that is uniquely yours. Share knowledge and information that enables your target market to solve the pains and problems that are bugging them in relation to your subject. When you master a skill teach it to your followers for free as much as possible. The selling or monetization of your chosen marketing vehicle will come with time once your following is established.
Keep your content generic as opposed to it being specific to your primary business opportunity. That way when you monetize and start selling products you are likely to make money from the majority of people on your list. You will be in business with those who partner with you in your primary opportunity as well as with those who will do not partner with you. They will become customers for your generic products that help them to succeed in their chosen primary businesses.
3. Be a Person of Integrity
This goes without saying that for people to trust you, you must be a trustworthy person. Offer true value and not fly by night solutions. If you are to refer your customers to affiliate products, make sure these are products that you have purchased and used yourself. Refer them from a point of your personal satisfaction with that product. When you promise to deliver on any front, make sure you do as promised. Be transparent and open in all your dealings. There is only one of you and your reputation is the only one that you have. Once you mess it up, rebuilding that trust will be very tough if at all.
So to be successful in attraction marketing, you must be yourself, be of value to your target market and have integrity in all your dealings.
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Nomusa is a devoted mother of four sons. A professional water resources consultant with a Masters degree in Water Resources Engineering and Management, she has mastered the art of mindset shifting and integrating her conventional professional training with becoming a successful network marketing business owner.
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